{"id":14072,"date":"2026-01-20T18:44:52","date_gmt":"2026-01-20T18:44:52","guid":{"rendered":"https:\/\/microvibenews.com\/?p=14072"},"modified":"2026-01-20T18:44:52","modified_gmt":"2026-01-20T18:44:52","slug":"at-davos-ai-hype-gives-way-to-focus-on-roi","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=14072","title":{"rendered":"At Davos, AI hype gives way to focus on ROI"},"content":{"rendered":"<p><img src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/01\/GettyImages-2256474376_8837c4-e1768924443537.jpg?w=2048\" \/><\/p>\n<p><em>Hello and welcome to Eye on AI. In this edition\u2026.a dispatch from Davos\u2026OpenAI \u2018on track\u2019 for device launch in 2026\u2026Anthropic CEO on China chip sales\u2026and is Claude Code Anthropic\u2019s ChatGPT moment?<\/em><\/p>\n<div>\n<p>Hi. I\u2019m in Davos, Switzerland, this week for the World Economic Forum. Tomorrow\u2019s visit of U.S. President Donald Trump is dominating conversations here. But when people aren\u2019t talking about Trump and his imposition of tariffs on European allies that oppose his attempt to wrest control of\u00a0 Greenland from Denmark, they are talking a lot about AI.<\/p>\n<p>The promenade in this ski town turns into a tech trade show floor at WEF time, with the logos of prominent software companies and consulting firms plastered to shopfronts and signage touting various AI products. But while last year\u2019s Davos was dominated by hype around AI agents and overwrought hand-wringing that the debut of DeepSeek\u2019s R1 model, which happened during 2025\u2019s WEF, could mean the capital-intensive plans of the U.S. AI companies were for naught, this year\u2019s AI discussions seem more sober and grounded.<\/p>\n<p>The business leaders I\u2019ve spoken to here at Davos are more focused than ever on how to drive business returns from their AI spending. The age of pilots and experimentation seems to be ending. So too is the era of imagining what AI can do. Many CEOs now realize that implementing AI at scale is not easy or cheap. Now there is much more attention on practical advice for using AI to drive enterprise-wide impact. (But there\u2019s still a tinge of idealism here too as you\u2019ll see.) Here\u2019s a taste of some of the things I\u2019ve heard in conversations so far:<\/p>\n<h2 class=\"wp-block-heading\">CEOs take control of AI deployment<\/h2>\n<p>There\u2019s a consensus that the bottom-up approaches\u2014giving every employee access to ChatGPT or Microsoft Copilot, say\u2014popular in many companies two years ago, in the initial days of the generative AI boom, are a thing of the past. Back then, CEOs assumed front line workers, closest to the business processes, would know how best to deploy AI to make them more efficient. This turned out to be wrong\u2014or, perhaps more accurately, the gains from doing this tended to be hard to quantify and rarely added up to big changes in either the top or bottom line.<\/p>\n<p>Instead, top-down, CEO-led initiatives aimed at transforming core business processes are now seen as essential for deriving ROI from AI. Jim Hagemann Snabe, the chairman of Siemens and former co-CEO at SAP, told a group of fellow executives at a breakfast discussion I moderated here in Davos today that CEOs need to be \u201cdictators\u201d in identifying where their businesses would deploy AI and pushing those initiatives forward. Similarly, both Christina Kosmowski, the CEO of IT and business data analytics company LogicMonitor, and Bastian Nominacher, the cofounder and co-CEO of process mining software company Celonis, told me that board and CEO sponsorship was an essential component to enterprise AI success.<\/p>\n<p>Nominacher had a few other interesting lessons, including how, in research Celonis commissioned, establishing a center of excellence for figuring out how to optimize work processes with AI resulted in an 8x better return than for companies that failed to set up such a center. He also said that having data in the right place was essential to running process optimization successfully.<\/p>\n<p><strong>The race to become the orchestration layer for enterprise AI agents<\/strong><\/p>\n<p>There is clearly a race on among SaaS companies to become the new interface layer for AI agents that work in companies. Carl Eschenbach, Workday\u2019s CEO, told me that he thinks his company is well-positioned to become \u201cthe front door to work\u201d not only because it sits on key human resources and financial data, but because the company already handled onboarding, data access and permissioning, and performance management for human workers. Now it can do the same for AI agents.<\/p>\n<p>But others are eyeing this prize too. Srini Tallapragada, Salesforce\u2019s chief engineering and customer success officer, told me how his company is using \u201cforward deployed engineers\u201d at 120 of Salesforce\u2019s largest customers to close the gap between customer pain points and product development, learning the best way to create agents for specific industry verticals and functions that it can then offer to Salesforce\u2019s wider customer base. Judson Althof, Microsoft\u2019s commercial CEO, said that his company\u2019s Data Fabric and Agent 365 products were gaining traction among big companies that need an orchestration layer for AI agents and a unified way to access data stored in different systems and silos without having to migrate that data to a single platform. Snowflake CEO Sridhar Ramaswamy meanwhile thinks the deep expertise his company has is maintaining cloud-based data pools and controlling access to that data combined with newfound expertise in creating its own AI coding agents, make his company ideally suited to win the race to be the AI agent orchestrator. Ramaswamy told me his biggest fear is whether Snowflake can keep moving fast enough to realize this vision before OpenAI or Anthropic move down the stack\u2014from AI agents into the data storage\u2014potentially displacing Snowflake.<\/p>\n<p>A couple more insights from Davos so far: while there is still a lot of fear about AI leading to widespread job displacement, it hasn\u2019t shown up yet in economic data. In fact, Svenja Gudell, the chief economist at recruiting site Indeed, told me that while the tech sector has seen a huge decline in jobs since 2022, that trend predates the generative AI boom and is likely due to companies \u201cright sizing\u201d after the massive pandemic-era hiring boom rather than AI. And while many industries are not hiring much at the moment, Gudell says global macroeconomic and geopolitical uncertainty are to blame, not AI.<\/p>\n<p>Finally, in a comment relevant to one of this week\u2019s bigger AI news stories\u2014that OpenAI is introducing ads to ChatGPT\u2014Snabe, the Siemens chairman had an interesting answer to a question about how AI should be regulated. He said that rather than trying to regulate AI use cases\u2014as the EU AI Act has done\u2014governments should mandate more broadly that AI adhere to human values. And the one piece of regulation that would do more than anything to ensure this, he said, would be to ban AI business models based on advertising. Ad-based AI models will lead companies to optimize for user engagement with all of the negative consequences for mental health and democratic consensus that we\u2019ve seen from social media, only far worse.\u00a0<\/p>\n<p>With that, here\u2019s more AI news.<\/p>\n<p><strong>Jeremy Kahn<\/strong><br \/>jeremy.kahn@fortune.com<br \/>@jeremyakahn<\/p>\n<p><em>Beatice Nolan wrote the news and sub-sections of Eye on AI.<\/em><\/p>\n<h3>FORTUNE ON AI<\/h3>\n<p class=\"font-bold font-inria-serif typography-level-1\" data-cy=\"article-title\">Wave of defections from former OpenAI CTO Mira Murati\u2019s $12 billion startup Thinking Machines shows cutthroat struggle for AI talent\u2013by <span style=\"font-weight:400\">Jeremy Kahn and Sharon Goldman<\/span><\/p>\n<p>ChatGPT tests ads as a new era of AI begins<span style=\"font-weight:400\">\u2014by Sharon Goldman<\/span><\/p>\n<p>A filmmaker deepfaked Sam Altman for his movie about AI. Then things got personal<span style=\"font-weight:400\">\u2014by Beatrice Nolan<\/span><span style=\"font-weight:400\"><br \/><\/span><\/p>\n<p class=\"font-bold font-inria-serif typography-level-1\" data-cy=\"article-title\">PwC\u2019s global chairman says most leaders have forgotten \u2018the basics\u2019 as 56% are still getting \u2018nothing\u2019 out of AI adoption\u2013by Diane Brady and Nick Lichtenberg<\/p>\n<h3>AI IN THE NEWS<\/h3>\n<h3>EYE ON AI RESEARCH<\/h3>\n<p><strong>Researchers say ChatGPT has a &#8220;silicon gaze&#8221; that amplifies global inequalities.<\/strong> A new study from the Oxford Internet Institute and the University of Kentucky analyzed over 20 million ChatGPT queries and found the AI systematically favors wealthier, Western regions, rating them as &#8220;smarter&#8221; and &#8220;more innovative&#8221; than poorer countries in the Global South. The researchers coined the term &#8220;silicon gaze&#8221; to describe how AI systems view the world through the lens of biased training data, mirroring historical power imbalances rather than providing objective answers. They argue these biases aren&#8217;t errors to be corrected, but structural features of AI systems that learn from data shaped by centuries of uneven information production, privileging places with extensive English-language coverage and strong digital visibility. The team has created a website\u2013inequalities.ai\u2013where people can explore how ChatGPT ranks their own neighborhood, city, or country across different lifestyle factors.<\/p>\n<h3>AI CALENDAR<\/h3>\n<p><strong>Jan. 19-23: <\/strong>World Economic Forum, Davos, Switzerland.<\/p>\n<p><strong>Jan. 20-27:\u00a0<\/strong>AAAI Conference on Artificial Intelligence, Singapore.<\/p>\n<p><strong>Feb. 10-11:\u00a0<\/strong>AI Action Summit, New Delhi, India.<\/p>\n<p><strong>March 2-5:\u00a0<\/strong>Mobile World Congress, Barcelona, Spain.<\/p>\n<p><strong>March 16-19:\u00a0<\/strong>Nvidia GTC, San Jose, Calif.<\/p>\n<h3>BRAIN FOOD<\/h3>\n<p><strong>Is Claude Code Anthropic&#8217;s ChatGPT moment?<\/strong> Anthropic has started the year with a viral moment most labs dream of. Despite Claude Code&#8217;s technical interface, the product has captured attention beyond the developer pool, with users building personal websites, analyzing health data, managing emails, and even monitoring tomato plants\u2014all without writing a line of actual code. After several users pointed out that the product was much more of a general-use agent than the marketing and name suggested, the company launched Cowork\u2014a more user-friendly version with a graphical interface built for non-developers.<\/p>\n<p>Both Claude Code and Cowork&#8217;s ability to autonomously access, manipulate, and analyze files on a user&#8217;s computer has given many people a first taste of an AI agent that can actually take actions on their behalf, rather than just provide advice. Anthropic also saw a traffic lift as a result. Claude&#8217;s total web audience has more than doubled from December 2024, and its daily unique visitors on desktop are up 12% globally year-to-date compared with last month, according to data from market intelligence companies Similarweb and Sensor Tower published by <em>The Wall Street Journal. <\/em>But while some have hailed the products as the first step to getting a true AI personal assistant, the launch has also sparked concerns about job displacement and appears to put pressure on a few dozen startups that have built similar file management and automation tools.<\/p>\n<h3>FORTUNE AIQ: THE YEAR IN AI\u2014AND WHAT&#8217;S AHEAD<\/h3>\n<p><span style=\"font-weight:400\">Businesses took big steps forward on the AI journey in 2025, from hiring Chief AI Officers to experimenting with AI agents. The lessons learned\u2014both good and bad\u2013combined with the technology&#8217;s latest innovations will make 2026 another decisive year. <\/span><span style=\"font-weight:400\">Explore all of Fortune AIQ<\/span><span style=\"font-weight:400\">, and read the latest playbook below:\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">\u2013<\/span><b>The 3 trends that dominated<\/b><span style=\"font-weight:400\"> companies\u2019 AI rollouts in 2025.<\/span><\/p>\n<p><span style=\"font-weight:400\">\u2013<\/span><b>2025 was the year of agentic AI.<\/b><span style=\"font-weight:400\"> How did we do?<\/span><\/p>\n<p><span style=\"font-weight:400\">\u2013<\/span><b>AI coding tools exploded in 2025.<\/b><span style=\"font-weight:400\"> The first security exploits show what could go wrong.<\/span><\/p>\n<p><span style=\"font-weight:400\">\u2013<\/span><b>The big AI New Year\u2019s resolution for businesses in 2026:<\/b><span style=\"font-weight:400\"> ROI.<\/span><\/p>\n<p><span style=\"font-weight:400\">\u2013<\/span><b>Businesses face a confusing patchwork of AI policy and rules.<\/b><span style=\"font-weight:400\"> Is clarity on the horizon?<\/span><\/p>\n<\/div>\n<p>#Davos #hype #focus #ROI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to Eye on AI&hellip; <\/p>\n","protected":false},"author":1,"featured_media":14073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[9404,2936,1655,1857,8656,2805,703,9701,9405],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/14072"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14072"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/14072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/14073"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}