{"id":13509,"date":"2026-01-18T18:40:08","date_gmt":"2026-01-18T18:40:08","guid":{"rendered":"https:\/\/microvibenews.com\/?p=13509"},"modified":"2026-01-18T18:40:08","modified_gmt":"2026-01-18T18:40:08","slug":"threads-edges-out-x-in-daily-mobile-users-new-data-shows","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=13509","title":{"rendered":"Threads edges out X in daily mobile users, new data shows"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">A report from market intelligence firm <a rel=\"nofollow\" href=\"https:\/\/www.similarweb.com\/\">Similarweb<\/a> suggests that Meta\u2019s Threads is now seeing more daily usage than Elon Musk\u2019s X on mobile devices. While X still dominates Threads on the web, the Threads mobile app for iOS and Android has continued to see an increase in daily active users over the past several months.<\/p>\n<p class=\"wp-block-paragraph\">Similarweb\u2019s data shows that Threads had 141.5 million daily active users on iOS and Android as of January 7, 2026, after months of growth, while X has 125 million daily active users on mobile devices.<\/p>\n<p class=\"wp-block-paragraph\">This appears to be the result of longer-term trends, rather than a reaction to the recent X controversies, where users were discovered using the platform\u2019s integrated AI, Grok, to create non-consensual nude images of women, including, sometimes minors. Concern around the deepfake images has now prompted California\u2019s attorney general\u00a0<a href=\"https:\/\/oag.ca.gov\/news\/press-releases\/attorney-general-bonta-launches-investigation-xai-grok-over-undressed-sexual-ai\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">to open an investigation<\/a>\u00a0into Grok, following similar investigations by other regions, <a rel=\"nofollow\" href=\"https:\/\/www.bbc.com\/news\/articles\/cwy875j28k0o\">like the UK<\/a>, EU, India, Brazil, and <a rel=\"nofollow\" href=\"https:\/\/mashable.com\/article\/countries-blocking-grok-for-explicit-deepfakes\">many more<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The drama on X also led social networking startup Bluesky <a href=\"https:\/\/techcrunch.com\/2026\/01\/16\/bluesky-rolls-out-cashtags-and-live-badges-amid-a-boost-in-app-installs\/\">to see an increase<\/a> in app installs in recent days.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"418\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?w=680\" alt=\"\" class=\"wp-image-3083472\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png 889w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=300,184 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=768,472 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=680,418 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=430,264 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=720,442 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=800,491 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=668,410 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=611,375 611w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=708,435 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/threads-x-similarweb.png?resize=50,31 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><\/figure>\n<p class=\"wp-block-paragraph\">Instead, Threads\u2019 boost in daily mobile usage may be driven by other factors, including cross-promotions from Meta\u2019s larger social apps like Facebook and Instagram (where Threads is regularly advertised to existing users), its focus on creators, and the rapid rollout of new features. Over the past year, Threads has added features like <a href=\"https:\/\/techcrunch.com\/2025\/10\/02\/threads-takes-on-x-with-new-communities-feature\/\">interest-based communities<\/a>, <a href=\"https:\/\/techcrunch.com\/2025\/10\/30\/threads-now-lets-you-approve-and-filter-your-replies\/\">better filters<\/a>, <a href=\"https:\/\/techcrunch.com\/2025\/07\/01\/threads-gets-its-own-dms-as-app-distances-itself-from-instagram\/\">DMs<\/a>, <a href=\"https:\/\/techcrunch.com\/2025\/08\/28\/threads-tests-a-way-to-share-long-form-text-on-the-platform\/\">long-form text<\/a>, <a href=\"https:\/\/techcrunch.com\/2025\/10\/27\/threads-adds-ghost-posts-that-disappear-after-24-hours-and-responses-go-to-dms\/\">disappearing posts<\/a>, and has recently been <a href=\"https:\/\/techcrunch.com\/2026\/01\/06\/threads-is-developing-in-message-games\/\">spotted testing games<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Combined, the daily active user increases suggest that more people are using Threads on mobile as a more regular habit.<\/p>\n<p class=\"wp-block-paragraph\">According to Meta\u2019s official numbers, the tech giant said in August 2025 that Threads had <a href=\"https:\/\/techcrunch.com\/2025\/08\/12\/threads-now-has-more-than-400-million-monthly-active-users\/\">reached over 400 million monthly<\/a> active users. The company subsequently reported <a href=\"https:\/\/techcrunch.com\/2025\/10\/30\/threads-now-lets-you-approve-and-filter-your-replies\/\">in October<\/a> of last year that Threads had 150 million daily active users.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">The growth trends have been continuing for many months. Similarweb <a href=\"https:\/\/techcrunch.com\/2025\/07\/07\/threads-is-nearing-xs-daily-app-users-new-data-shows\/\">last summer reported<\/a> that Threads was closing the gap with X on mobile devices after seeing 127.8% year-over-year growth as of late June 2025. <\/p>\n<p class=\"wp-block-paragraph\">Relatedly, Similarweb observed that X is still ahead of Threads in the U.S., but the gap is narrowing. A year ago, X had twice as many daily active users in the U.S. as it does now.<\/p>\n<p class=\"wp-block-paragraph\">In addition, Threads has little traction on the web while X maintains a fairly steady web audience with around 150 million daily web visits, according to Similarweb data. As of earlier this week (January 13), X was seeing 145.4 million daily web visits, while Threads saw 8.5 million daily web visits across Threads.com and Threads.net combined.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"412\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?w=680\" alt=\"\" class=\"wp-image-3083471\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png 892w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=150,91 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=300,182 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=768,465 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=680,412 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=430,260 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=720,436 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=800,484 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=668,404 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=619,375 619w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=708,429 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/01\/x-threads-web-similarweb.png?resize=50,30 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/01\/18\/threads-edges-out-x-in-daily-mobile-users-new-data-shows\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report from market intellige&hellip; <\/p>\n","protected":false},"author":1,"featured_media":4072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[249],"tags":[724,607,930,3926,780],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/13509"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13509"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/13509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/4072"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}