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Two days after Google insisted there are no current plans for ads in its Gemini AI app, OpenAI announced Friday that it is starting to test ads in ChatGPT.<\/p>\n
OpenAI CEO of applications Fidji Simo said in a blog post that ads will begin appearing at the bottom of the chatbot\u2019s answers for free users and for Go subscribers (who pay $8 a month) in the U.S. in the coming weeks, opening an important new source of revenue for the high-flying startup which has been valued by investors at $500 billion.<\/p>\n
It\u2019s a moment many in tech have long viewed as inevitable: Running frontier AI models is brutally expensive, burning through staggering amounts of computing power, electricity, and GPUs. Advertising\u2019s revenue stream is hard to resist. OpenAI expects to generate \u201clow billions\u201d of dollars in revenue this year, and more each year thereafter, the FT reported on Friday citing an unnamed person \u201cclose to the company.\u201d<\/p>\n
While Google has so far held back from putting ads in its standalone Gemini chatbot app, the company has incorporated ads into the AI Overviews that appear in its online search results, a move viewed as essential as the company seeks to extend its $265 billion a year advertising business into the AI age.<\/p>\n
OpenAI said in its blog post that the forthcoming ads will be clearly labeled, and that users\u2019 conversations with ChatGPT would be kept private. \u201cYou need to know that your data and conversations are protected and never sold to advertisers,\u201d the company said. \u201cWe need to keep a high bar and give you control over your experience so you see truly relevant, high-quality ads\u2014and can turn off personalization if you want.\u201d In addition, it said that ads will not influence ChatGPT\u2019s answers, which it said \u201care optimized based on what\u2019s most helpful to you.\u201d<\/p>\n
OpenAI emphasized that subscriptions remain its long-term priority, and said that the $20 per month Plus and $200 per month Pro subscriptions, as well as the Business Enterprise version of the product, will remain ad-free. \u201cOur enterprise and subscription businesses are already strong, and we believe in having a diverse revenue model where ads can play a part in making intelligence more accessible to everyone,\u201d the company wrote.<\/p>\n
Still, the company doubled down on tying the introduction of ads with its overall mission to ensure that advanced general intelligence, or AGI, \u201cbenefits all of humanity,\u201d Simo wrote. <\/p>\n
In a separate blog post on Friday, OpenAI said that \u201cads support our commitment to making AI accessible to everyone by helping us keep ChatGPT available at free and affordable price points.\u201d<\/p>\n<\/div>\n
#ChatGPT #tests #ads #era #begins<\/p>\n","protected":false},"excerpt":{"rendered":"
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