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India\u2019s labor ministry is pushing the country\u2019s booming quick-commerce sector to prioritize the wellness and safety of its gig workers. <\/p>\n
The country\u2019s minister of labor and employment, Mansukh Mandaviya, met with executives from Zomato\u2019s BlinkIt, Swiggy\u2019s Instamart, and Zepto to ask them to drop their marketing language, which promises deliveries within 10 minutes, and discuss ways to improve safety and working conditions for delivery personnel, Bloomberg reported<\/a>, citing anonymous sources.<\/p>\n While the instant delivery model has faltered elsewhere, it\u2019s taken off in India at an unprecedented rate in the past few years as consumers in urban cities got used to having everything from PlayStation 5s to groceries delivered within 10 to 15 minutes. <\/p>\n Companies like Zepto, BlinkIt, and Instamart have raised<\/a> and poured hundreds of millions of dollars into setting up \u201cdark stores\u201d \u2014 discrete warehouses located strategically around neighborhoods that serve as hubs. These companies have also hired armies of delivery personnel as competition heats up in the country\u2019s booming e-commerce space.<\/p>\n Following the meeting, BlinkIt has removed messaging that promised deliveries within 10 minutes, and its rivals are also expected to follow suit, Bloomberg said.<\/p>\n