{"id":10841,"date":"2026-01-09T14:01:25","date_gmt":"2026-01-09T14:01:25","guid":{"rendered":"https:\/\/microvibenews.com\/?p=10841"},"modified":"2026-01-09T14:01:25","modified_gmt":"2026-01-09T14:01:25","slug":"luke-littler-signs-record-sponsorship-deal-worth-reported-20m","status":"publish","type":"post","link":"https:\/\/microvibenews.com\/?p=10841","title":{"rendered":"Luke Littler signs record sponsorship deal worth reported \u00a320m"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">World number one Luke Littler has signed a record sponsorship deal for a darts player worth a reported \u00a320m.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The 18-year-old, who claimed the \u00a31m prize for <a href=\"https:\/\/www.bbc.com\/sport\/darts\/articles\/cq5y28xg5z7o\" class=\"ssrcss-k8mrr8-InlineLink e1kn3p7n0\">winning the World Championship earlier this month,<\/a> has signed a 10-year agreement with Target Darts.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Target has described the deal as &#8220;the largest agreement in darts history between a brand and a player&#8221; and PA Media reports that it is worth up to \u00a320m with potential bonuses and add-ons.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">BBC Sport has contacted Littler&#8217;s representatives and Target Darts for comment.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Littler has won two world titles and already has 10 major titles to his name.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Target has believed in me from day one,&#8221; said Littler, who is also managed by the company.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;From my playing career to my product range, we&#8217;ve built everything together and I&#8217;m really excited to commit to our partnership long-term and see where we can take this next.&#8221;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/sport\/darts\/articles\/c70leg9rdkpo?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World number one Luke Littler &hellip; <\/p>\n","protected":false},"author":1,"featured_media":10842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[251],"tags":[],"_links":{"self":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/10841"}],"collection":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10841"}],"version-history":[{"count":0,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/posts\/10841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=\/wp\/v2\/media\/10842"}],"wp:attachment":[{"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microvibenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}